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The Knot Makes Case for Hybrid Media At Business Wire Event
More than 150 professional communicators gathered at the 3 West Club in Manhattan earlier this week for Business Wire’s panel discussion, “A Social Media Conversation: How PR, IR & Marketing...
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The future of PR: Adding Interactive Assets to Press Releases
Last month, Serena Ehrlich, Business Wire’s director of social and evolving media, authored a piece outlining the importance of increasing user engagement for increasing the effectiveness of press...
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“Every Business Has an Audience” is a Key Takeaway from SXW2O
By Vilan Trub, Business Wire The venue was large and had already been entertained by the great Al Roker by the time Jim Weiss (CEO, W2O Group) and Cathy Baron Tamraz (CEO, Business Wire) stepped on...
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